Upgrading your existing German translations to game changer
SEO content
that actually sells.
Transforming your English copy
for your German-speaking
audience.
Transcreation from scratch.
Individual writing services that address your specific needs. From direct communication with your clients to white paper creation.
With a professional, optimized German web presence you’ll drive sales organically. You’ll reach the right audience with targeted copy built on carefully executed research. This way you are boosting sales traffic while also saving on ads.
- You’re already aware of the potential the German speaking market holds for your company.
- You’ve decided to give your customers a hand to bridge that language gap with English-to-German translations.
- You want to focus on organic SEO to drive relevant traffic.
- You're the kind of person who wants top results and don't have time to waste.
1. Solid foundation
- Initial free 30 mins consultation with me
- In-depth kickoff call
- Target-oriented, customized questionnaire
- Evaluation of results
- Written roundup & review
2. Deep digging
- Selection of 2 to 3 ideal customers of your target market
- Execution of personal in-depth interviews
- Analysis of buyer persona
- Thorough keyword research
- Written summary
3. All hands on deck
- Integration of results
- Transcreation and copywriting with serious mojo to convert your audience into customers
- SEO-optimization
4. Wrapping it up
- Asking you for feedback
- Suggestions for improvement (like design), if applicable
- Revision
- Follow-up
Individual Edition
examples
starting at485€
Tailor-made German services
Perfecting existing translation
Blog strategy & Pillar content
Transcreation
Content Marketing
German business agent
First Edition
incl. 5 pages plus
starting at3875€
Buyer persona research
Brand + USP analysis
Keyword research
Compelling translation + copy
On-page SEO
Personal consulting
Hardcover
incl. 3 pages plus
starting at2925€
Buyer persona research
Brand + USP analysis
Keyword research
Compelling translation + copy
On-page SEO
Personal consulting
As a native speaker I specialize in spot-on copywriting (called “texten” in German) and transcreation of marketing copy and blog content for German-speaking readers. All while keeping SEO in mind. The result is compelling and passionate copy that suits your audience’s taste in tone, content and language.
I base my work on in-depth customer research, brand-analysis and keyword research. Because your brand’s success is no guessing game.
Your original keywords can’t simply be translated, because the search terms people use to find products can vary greatly and often deviate from the literal translation.
Therefore the results of translations that neglect a thorough keyword analysis can fall short of expectations. That’s a shame, because time and money was invested nonetheless.
It’s true that keywords should be incorporated increasingly carefully as algorithms keep evolving. But nevertheless you should know which ones are relevant. Therefore a keyword analysis is always performed for each project before I start writing search engine optimized content.
You too have probably had some good laughs over unintentionally humorous translation errors. These mistakes may be funny to us, but their detrimental impact on businesses is less desirable and can lead to serious consequences, from a seeming lack of professionalism and a damaged reputation to a loss of sales or even a complete failure to effectively penetrate a new market.
And while machine translation is improving, the nuances and references encapsulated within digital marketing materials regularly get lost in the automation process.
A wiser move is to use a human translator who can precisely translate from one language to another. Otherwise, you may not get the response you want in new markets. Direct translation of marketing content often does not convey the right meaning, no matter how linguistically accurate it is.
The goal of translation is to simply convey a message in another language, which is often adequate for certain types of content. For digital marketing content destined for multiple international markets, direct translation is not enough. The goal of marketing is to elicit emotion that leads to action. To accomplish this, transcreation is required.
Transcreation and localization take standard translation a step further. They preserve the emotionally felt message rather than merely conveying meaning.
The end result is adapted and localized content that appears to have been made particularly for the target market. It’s a product that corresponds to a country’s cultural conditions and business habits, while conveying the original message. It means globalizing your message.
Some steps involved in localization:
- The translation’s focus is on conveying the feeling rather than just the words. This often involves using equivalents rather than literal word-for-word translation.
- Design and color changes might be a part of the process, as symbol and color associations vary between target groups.
- Adaptation of measurements and the formats of dates and times.