Content marketing that deserves its name hits your potential customers right between the eyes and keeps them coming back for more. It supports, advises and delights. This is possible if it is based on a thorough analysis of your audience: What robs them of their sleep at night? What is it that they’re truly interested in? Which phrases and keywords are they entering in search engines? Data analysis, psychology, research and profound industry insight enable me to sketch a detailed picture of your future customer.
Most companies aren’t practicing content marketing, but random blogging. They’ve realized that content is the new king of marketing and try to take advantage with approaches that often lack the quality, direction and skills required to reach their goals.
That’s a shame, because time or money was invested, but the results often fall short of expectations. I make sure your success is not left to chance but based on solid reasoning and analysis.
Whether you need frequent blog posts or occasional marketing copy for your landing page, I’ll write quality copy while staying up-to-date on localization and details that are relevant to your target group’s culture. As an in-market-based transcreator I’m familiar with European consumer behavior and specifics as well as with the expectations of your customers.
Would you rather use your own content but feel like it could use some polish? I closely examine your copy and help you put the finishing touches on it. And if you like, I coach you on how to become SEO-savvy and a better content writer.
Do you want to consistently increase your reach and keep your audience up-to-date with frequent blog posts or newsletters, but lack the resources? We can flesh out a strategy together and I stay by your side to help you execute it.