{"id":6,"date":"2019-07-03T13:40:05","date_gmt":"2019-07-03T13:40:05","guid":{"rendered":"https:\/\/jupiterx.artbees.net\/copywriting\/?page_id=6"},"modified":"2023-03-27T16:16:29","modified_gmt":"2023-03-27T16:16:29","slug":"home","status":"publish","type":"page","link":"https:\/\/www.sandramaurice.com\/","title":{"rendered":"Native German copywriter & transcreator [organic SEO included]"},"content":{"rendered":"\t\t
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German Copywriting<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Transcreation & White Paper Writing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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that Talks & Sells.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Have any questions in mind?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Get a free consultation today!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tMessage Me\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t<\/a>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Reach your German-speaking customers<\/span><\/h2><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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You'd like to expand into a new market?
Increase sales?
See long-term results?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I’m here to help you conquer the German-speaking market, increase relevant traffic and make your brand look excellent in Germany, Switzerland<\/strong> and Austria<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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I'm Sandra.
And this is what I do:<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tNative German Copywriter\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tWho are your customers? And which new audience would you like to win over?

If you're dealing with a German-speaking market (so-called \"DACH\" region), expect them to search
for the services and products you provide in their
own language. As it happens, it's my first language, too.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tCreative Translation (aka Transcreation)\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tA phrase or a slogan doesn't stick with you just because you understand the words. But if those words touch you on an emotional level, then your interest is sparked in a split second.
That's one of the reasons why mere translation sometimes does more harm than good and ultimately costs you more than it brings in. \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tWhite Papers
& Content Marketing\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tThe right content significantly increases your
long-term returns by steadily growing an audience.
Moreover, it builds your brand\u2019s authority and ranking. Content marketing at its best isn\u2019t really marketing. It\u2019s fostering connections that result in loyal customers as a byproduct.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tCustomer Analysis & SEO\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tThe first step in both applying SEO and creating copy that resonates with your customer is a profound analysis of your audience\u2019s demands and also the specific search terms they\u2019re using.
The result is a map that doesn't leave success to chance. Creating content that deserves to be found gives you the edge.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\n\t\t\n\t\t\"The\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Some numbers at a glance<\/span><\/h5><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Who needs a website in German?<\/span><\/h2><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Fact 1:<\/strong> The German-speaking GSA or DACH region (D = Germany, A = Austria, CH = Switzerland) is by far the largest and most promising market for IT and other services in Europe.<\/p>

Fact 2<\/strong>: According to the Office of the United States Trade Representative<\/a>, the EU countries together would actually rank first among export markets for the United States in 2018. Among the countries, UK is number 1 with goods and services exports totaling $66.2 billion, closely followed by Germany.<\/div>
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Now considering that the DACH region covers not only Germany, but also Switzerland and Austria<\/strong>, you will be addressing one of the most important markets worldwide.<\/div>
Wikipedia estimates that 90\u201395 million people globally speak German<\/strong> as their first<\/em> language.<\/div>
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(For the geeks among you: There are even more areas in the world with respectable numbers of German speakers. Among them are regions in: Belgium, Liechtenstein, Luxembourg, Italian Tyrol, France, Eastern Europe, Brazil, USA, UK, Canada, Argentina and many more, including the Mennonite people in tiny Belize!)<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Knowing your audience<\/span><\/h5><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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But do you<\/span> need a multi-language website?<\/span><\/h2><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This will depend on your business. If you\u2019re the owner of a sushi restaurant in Bakersfield and delivering over 6000 miles to Europe (btw that’s about 9600 kilometers) is not an option, you probably won\u2019t need one. Though you may well miss out on the tourists searching the web at home before traveling.<\/p>

It’s definitely wise to do the math, know your numbers and evaluate the full potential of a new market entry for your specific business.<\/p>

Then you’ll be in a position to tell if it’s worthwhile getting a German copywriter to unlock that market for you.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\n\t\t\n\t\t\"Transcreation\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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A distinctive difference<\/span><\/h5><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Translation \u2260 Transcreation<\/span><\/h2><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It\u2019s one thing to be understood in a foreign language, but a different thing entirely to garner your audience\u2019s undivided attention and convert them to customers by using the right words and tone. This is where transcreation comes into play.<\/p>

Accurate localization and well-written copy must be taken seriously. It should be given as much attention as your original language content in order to reach its full potential and open up additional markets.<\/p>

While companies worldwide have started to realize that they\u2019ve left business on the table and are taking steps to change that, their translation choices often are questionable. Poor translation does more damage than costing you customers; it can seriously harm a brand\u2019s image and credibility.<\/p>

I want you to be proud of your copy!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Transcreation in a nutshell<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Transcreation is creative translation [\u201ctrans\u201d and \u201ccreation\u201d] that focuses on adapting the quintessence, context,<\/em> and<\/em><\/strong> tone of a message to a target language and its specific cultural setting.<\/strong>\u00a0<\/em><\/p>

It is becoming increasingly important in international marketing, where reflecting the target audience\u2019s expectations makes a drastic difference in the marketing campaign\u2019s outcome.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Many skills -
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In contrast to standard translation, transcreation often demands copywriting<\/strong> expertise, in-depth product and customer insights<\/strong>, and the translation skills of a native speaker<\/strong> who also is closely familiar with the specific culture.<\/p>

However, usually not all copy on a website needs creative transformation. But being able to discern where<\/em> and<\/em> when<\/em> it is needed exactly is part of the task at hand.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Native German
marketer<\/span><\/h2><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Your one-stop shop<\/span><\/h5><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Born and raised in Germany and fluent in English, having worked in a variety of industries in Germany and abroad, I can\u2019t wait to discuss your project and see if we\u2019re a fit!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tClick here for more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Why work with a game changer<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Let's see...<\/span><\/h5><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t<\/path>\t<\/path><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I speak your language<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I\u2019m bi-lingual and<\/em> a native German speaker.<\/p>

We can discuss everything in English, no matter how complex. In fact, we have to, as I need to get to know your business intimately. That\u2019s essential for our ongoing project.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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It saves you time and spares your nerves<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I write attention-grabbing copy and flawless transcreation the 1st time around, so you can focus on all the other things on your list. Or chill and have a latte macchiato. It will also save you the hassle of having to shell out for another transcreator and copywriter later.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t<\/path><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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You'll feel at ease<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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You\u2019re running a successful business, but you can\u2019t do everything yourself. And you shouldn\u2019t. I\u2019m passionate about writing and BREATHE content. You won\u2019t have to send out reminders, ever.<\/p>

Count on getting quality copy \u2013 on time, every time, no matter what.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t<\/path><\/path><\/path><\/path><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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You'll be proud of your website<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As a sufferer of Uber-efficient syndrome (did you know \u201cuber\u201d comes from German \u201c\u00fcber\u201d?),
my intrinsic motivation keeps me hanging in there, not only until the job is done, but until I\u2019m satisfied and feel it deserves being labeled \u201cMade in Germany\u201d.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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You'll get more than you asked for<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Marketing localization, copywriting, customer analysis and strategy need to go hand in hand. You\u2019re not only hiring a translator, but a result-driven, SEO-savvy brain that takes an integrated approach to marketing and works with diligence and attention to the finest details.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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From small tweaks to
end-to-end solutions<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tI've Got You Covered<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t0<\/span>\n\t\t\t\t\t\t+<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
Total Clients<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
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Years of Experience<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
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Completed Projects<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
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Cups of Latte Macchiato<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Words sell. Words also repel.<\/p>

Words do the magic that connects. Not your website design. Not the ads. Use this power to fully express what you have to offer.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Kaia van Zandt<\/span><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Copywriter & Author of \"Written in the Ashes\"<\/span><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/i><\/i><\/i><\/i><\/i> 4.7\/5<\/span><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Clients we\u2019ve served so far<\/span><\/h2><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Lorem ipsum dolor sit ametconsectetur adipisicing elit, sed do eiusmodtem por incididunt ut labore etdoloremag naaliqua ut enim ad minim veniam quis nostrud exercitation.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Is this the
right choice for you?\n<\/span><\/h4><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Get in touch if...<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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